Search Engine Optimization for Site Owners and Small Businesses

Keyword research enables site owners to choose keywords when constructing and optimizing a website (page). Keyword research is also extensively used to manage PPC advertising campaigns or if you are looking to research and identify profitable niche markets.
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Keywords or keyphrases are the search terms that a user types into a search engine text box in order to find information relevant to their search. For example if you search Google for |chess| you will see something like this:
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