Search Engine Optimization for Site Owners and Small Businesses

Outbound links are links on your pages that reference pages on a site other than your own. Outbound links can have a positive or negative effect on your rankings depending on the site (page) you are linking to and also to some extent on how they are implemented on your site.

The main thing to remember is that outbound links are there for the benefit of users. They should normally be placed either inline with the text on a page (embedded) or on a separate ‘resource’ page that has been specially made for them. (The common term for these pages is “links page” but as 99.9% of links pages are of absolutely no use to the user or for SEO, to avoid confusion we shall call them ‘resource pages’).
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Internal links are links on your page to any other of your website content. This could be another page, a different part of the same page or a file. There are two different forms of internal links absolute and relative.

An absolute link defines the location absolutely including the protocol, the server, the directory and the name of the document like this <a href=”http://www.seo-blog.com/tutorial.php”>SEO-blog tutorial</a> for example.

A relative link uses the fact that the server knows where the current document is and so the link can be made relative to that location and simplified. For example if you are placing a link, in the relative form, on a page to another page in the same directory it may look like this <a href=”tutorial.php”>SEO-blog tutorial</a>
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