Just over a year ago I posted on the dangers of hidden text and concluded with the advice "…don’t use hidden text to try to improve your rankings".
Here is a practical example of what may happen if you do.
Such is the power of popular blogs that within a couple of hours of John’s plea for help their was an explanation and a resolution from none other than Google Engineer and spam fighter in chief, Matt Cutts. He explains in a diplomatic and friendly comment that hidden text was responsible for the ban. Specifically this page code:
<h2 id="banner-description">Informing Disney Fans the World Over with the latest news and updates from all Disney companies, divisions, and related stories. Disney World, Disneyland, Disney Cruises, Disney Animation, Pixar, ESPN, and more are covered in as much detail as I can muster.</h2>
With this in the external CSS file:
As it happens this appears to be a generic Typepad problem in that when you set up a Typepad blog you are asked to enter a Weblog description which ends up being hidden by the CSS. However after Matt had pointed it out and John had removed the text, Matt helpfully submitted a reinclusion request.
Matt has gone off to talk to Six Apart the Typepad developers and The Disney Blog will be back in the index sometime next week.
The moral of the story is still the same - don’t use hidden text to try to improve your rankings.