Comments on: Keyword Research

By: robstroy

robstroy — Tue, 26 Jun 2007 07:27:34 +0000

Aside from Wordtracker and Keyword Discovery you can also use for your keyword research the KeywordSpy - a keyword research technology that will help you know your competitor’s online marketing strategies.

By: duz

duz — Mon, 16 Oct 2006 11:23:13 +0000

Hi Bob how’s it going?

You are right about common sense in keyword selection. It is also useful to remember that users can be in one of quite a few different modes, for example purchase oriented or browsing mode. Common sense can also be useful in anticipating which modifiers may be used in which mode.

How useful is Google Sets in keyword research? Well ontological discovery can be very useful for ideas even if it doesn’t come up with keywords you haven’t found already. Google Suggest is another such tool that can help in this regard.

By: weikelbob

weikelbob — Mon, 16 Oct 2006 03:54:41 +0000

Hi Duz,

There are 2 things that popped up that you didn’t cover in your keyword research area and would like your very knowledgable comments on them.

1) You didn’t say anything about common sense. If digitalpoint’s and adwords’ keyword tools are ambiguous, it seems like you could look at the data and then say to yourself, “What keywords would I type in in this case” or “What’s a modifier that I would use”.

2) In another site you once mensioned Google Sets as a tool to come up with nitch keywords, variations that you may not have thought of. In what I’ve done, this seems brilliant. How useful is Google sets in keyword research?

Thanks Duz!

By: duz

duz — Fri, 13 Oct 2006 20:45:34 +0000

H1 etc., bold, strong, underline and other tags to indicate the importance of a keyword or phrase to a search engine is not as important as it used to be. Use them for the benefit of the reader (writing good copy) and not the search engines is the best approach now.

By: cre8ivemind

cre8ivemind — Fri, 13 Oct 2006 20:12:49 +0000

Thanks dear, can you help me, tell me some thing about bold keywords & underline keywords, how much important

By: Mutley2003

Mutley2003 — Mon, 28 Nov 2005 00:42:27 +0000

ok, I understand now .. from the referrer. Thanks very much

By: duz

duz — Sun, 27 Nov 2005 09:45:47 +0000

Search for |digital camera| in Google and then look in the address bar, you will see a string something like this:http://www.google.com/search?hl=en&q=digital+camera&btnG=Google+Search i.e this is the url of the current page.

If you click on the top result (dpreview.com) that string will now be a line in the dpreview.com server logs because it is the ‘referer’ page and as such part of the HTTP/1.1 protocol.

Any modern log file analysis software can parse a logfile and list search terms for example http://ns3744.ovh.net/awstats/awstats.pl?config=destailleur.fr

If your hosting service does not provide this kind of detailed report as a feature then change to another.

By: Mutley2003

Mutley2003 — Sun, 27 Nov 2005 06:22:08 +0000

Your suggestion about looking at the server logs to find search terms that people are using intrigues me.

OK, I have never obtained a server log and so I don’t know much about what is in it but I don’t see how a search engine request could get to your server log ..

W3C ref re server logs does not say anything that would enlighten me
http://www.w3.org/TR/WD-logfile

I have not tried webalizer, but the sample reports shown at http://www.mrunix.net/webalizer/sample/index.html
don’t seem to show “search terms”

Could you explain a bit more, please?

Oh, and thanks for the great site .. learning a lot here.