Search Engine Optimization for Site Owners and Small Businesses

If you do one thing to your website this year then follow up on the information in this post. Routine content addition based on long tail mining is not yet mainstream but by starting now, before your competitors do, you will gain a significant advantage.

Earlier this year in the Long Tail Search post I showed how to mine your server logs and use the long tail of search to write new content. A number of readers have asked if there is software available to automate the process for determining the search terms for which you should be writing new content.

For clients, I use a bespoke automated process which is incorporated into a commercial log file analyzer but it is not stand alone and is not publicly available. However Connors Communications an established strategic PR and SEO agency based in NYC are beta testing a stand alone service.

It consists of a single line of JavaScript code placed on every page of your website which enables you to logon to their server and see all the search hits in real-time. The list is automatically refined using a proprietary algorithm which pulls out long tail search terms as ‘suggestions’. These suggestions can be examined and exported to a to-do-list which is essentially the list of topics for your new content.

Remember it is an iterative procedure and the more content you add using this formalized process the more long tail search terms will become apparent - for which you then write even more content, and so on.

Connors Communications are not charging for this service while it is in beta and they intend continuing to provide a free service for all websites whose traffic is under a certain limit. For sites which exceed that limit they will be offering a paid version. Here is where you can register for the beta or read more about the service HitTail.