Comments on: SERPs Position and Clickthroughs

By: duz

duz — Wed, 16 Aug 2006 21:50:52 +0000

ashear -

>I am having trouble understanding why the first and second graphs are so far apart?

The first chart shows the percentage of click throughs for each position in the SERPs. So for example looking at the graph we can see that SERPs position 5 gets 4.86% of the total number of click throughs.

The second chart shows the percentage of click throughs for each position in the SERPs compared with the first position. Looking at the graph we can see that SERPs position 5 gets 11.48% of the number of first position click throughs.

Hope that helps!

By: ashear

ashear — Wed, 16 Aug 2006 20:54:40 +0000

I am having trouble understanding why the first and second graphs are so far apart? Are these keywords Head VS Tail? My personal numbers look closer to the second graph.

By: Red Cardinal

Red Cardinal — Sun, 13 Aug 2006 19:52:50 +0000

Hi there

Just to mention that regarding the #10 ranking slghtly higher than #9 my belief is that people concentrate less as they scroll down the SERP page looking for their target lisitng - as you scroll to the bottom nav you tend to pay a little more attention to the last listing on the page. I would imagine that this is most relevant when you don’t find what you’re looking for in the first 9 listings. It may also be related to people ‘wanting’ to find what they are looking for on page 1 and #10 position is the last chance.

Thank you for the mention!