I don’t normally herald the addition of a new book in the Essential Reading section of the sidebar here on SEO Blog but this is an exception. Web Analytics: An Hour A Day by Avinash Kaushik is quite the best book I have read for anyone involved in Internet marketing and small businesses. Don’t be put off by the title, the book explains the many complex metrics in simple terms and provides very specific guidelines with a step by step approach. Avinash Kaushik was Director of Web Research & Analytics for Intuit but left earlier this year to become an Independent Consultant. His first assignment is working with Google as an Analytics Evangelist and he talks more about that role on his excellent blog Occam’s Razor. Avinash is donating proceeds from the sale of Web Analytics to charity so you will not be the only good cause to benefit when you buy this book!